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SPEAKERS 2026

 

 

Experts
2025

Santiago Velez Gonzalez
Santiago Velez Gonzalez

Global Head of Pricing and Bid Strategy - Gas Service, Siemens Energy

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2026 ON STAGE: 

Siemens Energy
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MARKT-PILOT
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KEYNOTE SPEAKER

Danilo Zatta, PhD, MBA

Senior Partner & Author of Smart Parts Pricing - Implement Consulting Group

Danilo Zatta is one of the world’s leading advisors and thought leaders in the field of Pricing and TopLine Excellence. As a management consultant for more than 25 years, he advises and coaches many of the world’s best-known organizations as Senior Partner at Implement Consulting Group.

The Financial Times defined him as ‘one of the world’s leading pricing minds’. The Club of Pricing as ‘Pricing Gotha’.

Danilo has also been recognized amongst the Top 5 Pricing Thought Leaders on LinkedIn, in the list of the most engaging and impactful pricing thought leaders globally. The leading Italian business newspaper defined him as ‘as one of the most recognized monetization authors in the world’.

Danilo has also written pricing best sellers translated into 10+ languages like ‘Smart Parts Pricing’, ‘The 10 Rules of Highly Effective Pricing’, ‘The Pricing Model Revolution’, ‘At the Heart of Leadership’, ‘Pricing Decoded’ and many more.

John Somers

KEYNOTE SPEAKER

John Somers

Vice President, Construction & Utility Sector - AEM

John Somers has held various positions with increasing responsibility over his 18+ years with the Association of Equipment Manufacturers (AEM) and has led the association’s CE Sector since 2021.

Somers serves as Vice President of the Construction & Utility Sector and oversees the strategic direction of construction and utility programs and services for AEM members. He acts as the principal liaison to AEM’s CE Sector Board, as well as construction-focused industry organizations, customer groups, and government agencies throughout North America and globally. Alongside delivering value to both exhibitors and attendees at the association’s trade shows—CONEXPO-CON/AGG and The Utility Expo—Somers is committed to fostering industry innovation and advancement.

Somers serves on the Associated Equipment Distributors (AED) Foundation Board, which is tasked with encouraging continuous learning and by improving the availability and quality of equipment industry employees in the future. He helped lead the coordination of the industry’s telematics standard and continues to promote the adoption of innovative technologies. Somers is responsible for overseeing AEM’s strategic initiatives concerning engine emissions and alternative power, addressing both the opportunities and challenges faced by manufacturers and end users. He additionally participates on the Next Practices Advisory Committee with the Common Ground Alliance (CGA), promoting innovation and the adoption of advanced practices to tackle key challenges within the utility damage prevention industry.

Santiago Velez - Gas Siemens, Siemens Energy

KEYNOTE SPEAKER

Santiago Velez Gonzalez

Global Head of Pricing and Bid Strategy - Gas Services, Siemens Energy

Santiago Velez is a seasoned executive leader with nearly two decades of experience in the energy sector. As Global Head of Pricing and Bid Strategy – Gas Services at Siemens Energy, he drives pricing innovation and strategic bid management for global markets.

Over his extensive career at Siemens and Siemens Energy, Santiago has held leadership roles spanning sales, marketing, strategy, and bid management across multiple business units, including compressors, gas engines, power transmission & Large gas turbines. He has successfully led high-impact go-to-market strategies, managed billion-dollar sales portfolios, and spearheaded AI-driven pricing transformations.

With deep expertise in change management and AI adoption, Santiago is passionate about helping organizations navigate digital transformation while ensuring sustainable business growth.

Tim Geyer, MARKT-PILOT

KEYNOTE SPEAKER

Tim Geyer

Managing Director, North America at MARKT-PILOT

Tim Geyer leads MARKT-PILOT in North America and brings best practices from 100+ European manufacturers to share with OEMs across the US and Canada. Before joining MARKT-PILOT, Tim led the charge into new markets helping international startups scale. Early in his career, Tim was an innovator in the manufacturing industry, driving revenue in sales and service roles.

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