About
WHAT IS PARTS FORUM?
Great sessions. Even better conversations.
There's a gap in the aftermarket — between where most manufacturers are operating today and where the best ones are headed. In parts pricing, service strategy, digital transformation, and customer experience, the leaders pulling away from the pack are moving with intention and moving fast.
PARTS FORUM is where OEM aftermarket leaders come together to close that gap. A full day in Chicago built around honest peer conversation, sharp outside perspectives, and the kind of connections that outlast the event.
This is the room where the gap gets closed.
2026 Theme: Close the Gap Where Aftermarket Meets Excellence:
See the full Agenda for 2026
The gap is the delta between what most OEMs capture in aftermarket parts pricing today and what best-in-class operators are actually pulling in. For many manufacturers, it's millions in margin sitting on the table — hidden inside outdated price lists, gut-feel adjustments, and pricing logic that hasn't kept pace with the market.
The OEMs closing it are doing the work: pricing with market data instead of instinct, treating aftermarket as a profit engine instead of a cost center, and building the operational muscle to act on what the data tells them.
PARTS FORUM 2026 is built around that journey. Every session, every panel, every conversation is designed to help you see where your gap is, learn from the OEMs who've closed theirs, and leave with a sharper strategy for what's next.
WHAT YOU'LL TAKE BACK TO YOUR TEAM
PARTS FORUM is built for OEM aftermarket leaders who are accountable for parts revenue, margin, and growth. Come for the day, leave with:
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A clearer view of where your pricing gap is — and what it's costing you
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Real benchmarks from OEMs who've quantified and closed theirs
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Practical strategies for moving from static, cost-plus pricing to market-driven pricing
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A sharper case for aftermarket as a competitive advantage, not a back-office function
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A peer network of aftermarket leaders solving the same problems you are
No vendor pitches. No filler. Just the conversations that move your business forward.
SESSIONS & SPEAKERS
No fluff, no filler. Every session at PARTS FORUM 2026 is built around the gaps that matter most to aftermarket leaders right now — parts pricing, operational excellence, digital transformation, customer strategy, and the future of the parts business.
You'll hear from OEM aftermarket leaders who've done the hard work and lived the results, industry experts who'll challenge how you see your own business, and the MARKT-PILOT team who work inside these challenges every day. Expect real stories, real data, and strategies you can bring back to your team Monday morning.
Venue
IIDA Idea Studio — 111 E Wacker Dr., Chicago IL, 60661
The Organizers
MARKT-PILOT is the driving force behind PARTS FORUM 2026. As a leading provider of pricing intelligence software for manufacturers, MARKT-PILOT brings deep expertise in aftermarket strategy — and a genuine belief that the industry gets better when its leaders get in a room together. PARTS FORUM is built on that belief.
NETWORKING THAT ACTUALLY WORKS
The best thing about PARTS FORUM? The people in the room.
You'll spend the day alongside aftermarket leaders who are wrestling with the same gaps you are — in pricing, operations, strategy, and execution. Between sessions, over lunch, and into the evening reception, every moment is designed to spark the kind of peer conversations that actually change how you think about your business.
CODE OF CONDUCT
PARTS FORUM is committed to being a welcoming, respectful environment for everyone. All attendees, speakers, and partners are expected to treat each other with professionalism and respect — regardless of background, identity, or viewpoint.
Harassment, discrimination, and disruptive behavior of any kind won't be tolerated, whether it happens on-site or online. Anyone asked to stop problematic behavior must do so immediately, and organizers reserve the right to remove anyone who violates these standards.
If you experience or witness anything that doesn't feel right, find a MARKT-PILOT team member (look for the name badges) and we'll handle it quickly and discreetly.
We're here to make sure everyone has a great experience — and we take that seriously.
AGENDA
The full 2026 agenda is coming together — and it's shaping up to be the sharpest lineup yet. Expect a day packed with candid peer panels, real-world customer stories, sharp outside perspectives, and practical sessions built to help you close the gaps that matter most in your aftermarket business. Stay tuned for speaker announcements and session details.
SPEAKERS
We are bringing together the brightest minds in the aftermarket industry. Our 2026 speaker lineup will be announced soon.
SPONSORS
Interested in partnering with PARTS FORUM 2026? Contact our team to learn about sponsorship opportunities.
REGISTRATION
Registration for PARTS FORUM 2026 is open now - and it's free!
Ready to close the gap?
Your seat at the table is waiting.