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SPEAKERS 2025

 

 

Experts
2025

Santiago Velez Gonzalez
Santiago Velez Gonzalez

Global Head of Pricing and Bid Strategy - Gas Service, Siemens Energy

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2025 ON STAGE: 

Siemens Energy
Okuma Corporation Company
Hussmann
AEM_Logo
Douglas_long
Vermeer_logo
AMF - Bakery Systems
MARKT-PILOT
Santiago Velez - Gas Siemens, Siemens Energy

KEYNOTE SPEAKER

Santiago Velez Gonzalez

Global Head of Pricing and Bid Strategy - Gas Services, Siemens Energy

Santiago Velez is a seasoned executive leader with nearly two decades of experience in the energy sector. As Global Head of Pricing and Bid Strategy – Gas Services at Siemens Energy, he drives pricing innovation and strategic bid management for global markets.

Over his extensive career at Siemens and Siemens Energy, Santiago has held leadership roles spanning sales, marketing, strategy, and bid management across multiple business units, including compressors, gas engines, power transmission & Large gas turbines. He has successfully led high-impact go-to-market strategies, managed billion-dollar sales portfolios, and spearheaded AI-driven pricing transformations.

With deep expertise in change management and AI adoption, Santiago is passionate about helping organizations navigate digital transformation while ensuring sustainable business growth

John Orton - Okuma

SPEAKER

John Orton

Manager Pricing Strategy and Analytics at Okuma

John Orton is the Manager of Pricing Strategy and Analytics at Okuma America Corporation, a leading builder of CNC machine tools, controls, and automation systems.

With a Marine Engineering Systems degree from the United States Merchant Marine Academy and an MBA from The College of William & Mary, John brings a wealth of knowledge to his role.

His career spans over three decades, including significant positions at Horizon Lines and XPO Logistics, where he led pricing, marketing, and logistics initiatives.

At Okuma, John has been instrumental in integrating advanced pricing strategies, challenging conventional thinking, and disrupting the status quo to drive profitability and efficiency.

Beyond his professional endeavors, John is an avid reader, early morning fitness enthusiast, and active community member in Charlotte, NC.

Phil Evans - Hussmann Corporation

SPEAKER

Phil Evans

VP, Aftermarket Solutions - Hussmann Corporation

Phillip Evans is a dedicated business leader with a strong focus on driving customer-centric solutions within the food retail industry. With over 12 years of experience at Hussmann, he currently holds the position of VP of Aftermarket Solutions. Hussmann, recognized for its top-notch display cases and refrigeration systems, goes beyond being a world-class manufacturer. They are committed to creating innovative solutions and value-added benefits that enhance financial outcomes for clients. Their overarching mission is to positively impact consumers' lives by reshaping the future of food retailing.

 

John Rozum - Association of Equipment Manufactures (AEM)

SPEAKER

John Rozum

Senior Director of Industry Sectors - Association of Equipment Manufactures (AEM)

John Rozum is the Senior Director of Industry Sectors at the Association of Equipment Manufacturers (AEM). AEM members include 1000+ component manufacturers and OEMs of non-road equipment in construction, agriculture, utility, forestry, and mining.

Much of John’s career has been spent working with manufacturers through organizing industry-leading trade shows including CONEXPO-CON/AGG, The Utility Expo. Commodity Classic, International Fluid Power Exposition (IFPE) and World Dairy Expo.

A former farm kid who grew up with a love of the land and fascination for big equipment, John remains an avid gardener, woodworker, amateur mechanic, and firm believer in chainsaw therapy.

 

Robert Danner - Douglas Machine Inc.

PANELIST

Robert Danner

Director of Aftermarket Services - Douglas Machine Inc.

​Rob Danner is the Director of Aftermarket Services at Douglas Machine Inc., an employee-owned company specializing in secondary packaging solutions and services for the food and beverage industry. A U.S. Marine Corps veteran, Rob holds a degree in Mechanical Engineering from San Diego State University and is known for his quiet determination and commitment to data-driven decision-making.

Since joining Douglas Machine, Rob has held key roles in research and development, production engineering, and aftermarket services. In his current leadership position, he oversees business development and operational strategy for the Aftermarket Services division. His team supports a legacy of over 50 years of equipment by delivering high-quality aftermarket parts, field modifications, and rebuild services.

 

Megan Reynolds - Vermeer Corporation

PANELIST

Megan Reynolds

Parts Pricing Manager - Vermeer Corporation

​Megan Reynolds is responsible for aftermarket parts pricing at Vermeer Corporation, a leading manufacturer of industrial and agricultural equipment. With nearly 10 years of experience in the aftermarket space, Megan leads a team of pricing analysts and oversees the development of strategic, data-driven pricing initiatives.

At Vermeer, she has expanded her expertise in pricing software, applying both competitive and proprietary insights to optimize parts pricing and support business growth.

Outside of work, Megan enjoys running, reading, and traveling.

hari Litow - AMF Bakery Systems

PANELIST

Shari Litow

Director of Customer Care, US & Latin America - AMF Bakery Systems

​Shari is a forward-thinking global business executive with proven success developing and growing global complex businesses and leading people and strategies in multiple B2B industries.

As head of Customer Care in AMF’s Americas business, Shari leads aftermarket customer experience including pricing development for the parts and services business.

After 20 years at DuPont holding various roles in Strategic Marketing, Business Development, Acquisition Integration & Market Operations, Shari transitioned into the realm of Customer Care. Shari has a Black Belt and Master Black Belt in Six Sigma and received her MBA from Kellogg’s School of Management at Northwestern University and her undergrad degree from Washington University in St. Louis, MO.

Wade Hofmann - MARKT-PILOT

KEYNOTE SPEAKER & HOST

Wade Holeman

VP Sales & Head of North America - MARKT-PILOT

​Wade Holeman is a seasoned sales executive currently serving as Vice President of Sales and Head of North America at MARKT-PILOT, a company specializing in optimizing spare parts pricing for machine manufacturers. In his role, Wade is responsible for driving sales strategy and overseeing operations across the North American market. With a strong background in sales leadership, he focuses on expanding market presence and delivering value to clients through innovative pricing solutions.

Prior to joining MARKT-PILOT, Wade held various leadership positions in the sales domain, where he consistently demonstrated his ability to build high-performing teams and achieve significant revenue growth. His expertise lies in developing strategic partnerships and implementing customer-centric approaches that align with organizational goals.​

Wade's commitment to excellence and his strategic vision continue to contribute to MARKT-PILOT's success in the competitive landscape of industrial software solutions.​

 

Mathew Cropper - MARKT-PILOT

SPEAKER

Mathew Cropper

Director Product - MARKT-PILOT

Mathew is Director of Product at MARKT-PILOT and responsible for our software products. He originally comes from the industrial heartland of Great Britain and grew up surrounded by manufacturing and logistics companies in the raw materials extraction, construction and agriculture sectors. Mathew has over 20 years of experience in the successful development, transformation and scaling of products used by millions of people. He now brings this expertise to MARKT-PILOT, leading our team of talented product managers and designers.

Tim Geyer, MARKT-PILOT

KEYNOTE SPEAKER

Tim Geyer

Managing Director, North America at MARKT-PILOT

Tim Geyer leads MARKT-PILOT in North America and brings best practices from 100+ European manufacturers to share with OEMs across the US and Canada. Before joining MARKT-PILOT, Tim led the charge into new markets helping international startups scale. Early in his career, Tim was an innovator in the manufacturing industry, driving revenue in sales and service roles.

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