SPEAKERS 2025
We will announce more speakers soon – stay tuned!
Experts
2025

Santiago Velez Gonzalez
Global Head of Pricing and Bid Strategy - Gas Service, Siemens Energy

KEYNOTE SPEAKER
Santiago Velez Gonzalez
Global Head of Pricing and Bid Strategy - Gas Services, Siemens Energy
Santiago Velez is a seasoned executive leader with nearly two decades of experience in the energy sector. As Global Head of Pricing and Bid Strategy – Gas Services at Siemens Energy, he drives pricing innovation and strategic bid management for global markets.
Over his extensive career at Siemens and Siemens Energy, Santiago has held leadership roles spanning sales, marketing, strategy, and bid management across multiple business units, including compressors, gas engines, power transmission & Large gas turbines. He has successfully led high-impact go-to-market strategies, managed billion-dollar sales portfolios, and spearheaded AI-driven pricing transformations.
With deep expertise in change management and AI adoption, Santiago is passionate about helping organizations navigate digital transformation while ensuring sustainable business growth

SPEAKER
John Orton
Manager Pricing Strategy and Analytics at Okuma
John Orton is the Manager of Pricing Strategy and Analytics at Okuma America Corporation, a leading builder of CNC machine tools, controls, and automation systems.
With a Marine Engineering Systems degree from the United States Merchant Marine Academy and an MBA from The College of William & Mary, John brings a wealth of knowledge to his role.
His career spans over three decades, including significant positions at Horizon Lines and XPO Logistics, where he led pricing, marketing, and logistics initiatives.
At Okuma, John has been instrumental in integrating advanced pricing strategies, challenging conventional thinking, and disrupting the status quo to drive profitability and efficiency.
Beyond his professional endeavors, John is an avid reader, early morning fitness enthusiast, and active community member in Charlotte, NC.

KEYNOTE SPEAKER
Tim Geyer
Managing Director, North America at MARKT-PILOT