AGENDA 2025

9:00 - 10:30 AM

Get together | Coffee

10:40 - 11:20 AM

Welcome | MP KEYNOTE: The State of the Aftermarket in Machine Manufacturing

 

Wade Holeman VP Sales & Head of North America - MARKT-PILOT

In his keynote, Wade Holeman will give insights into the Global Parts & Service Report 2025. The report delivers exclusive insights into the aftermarket for machine manufacturers. Drawing on MARKT-PILOT’s data and expert feedback, the report highlights current market dynamics, key challenges, and emerging trends. OEMs will gain valuable guidance to strengthen their aftermarket strategies and position themselves for long-term success. Join us for the launch to explore the findings that are shaping the future of parts and service.

11:25 - 11:55 AM

Driving AI Adoption: The Critical role of Change Management in Maximizing Pricing Impact

Santiago Velez Gonzalez Global Head of Pricing and Bid Strategy - Gas Services - Siemens Energy

The race to hyperscale productivity with AI is accelerating—and transforming the industrial world in the process. For organizations like Siemens Energy, adopting AI-driven pricing platforms such as MARKT-PILOT is no longer optional—it’s mission-critical. Yet, while the spotlight often falls on the technology, real success hinges on something less flashy but far more powerful: the people and processes behind it.

This session dives into two often-overlooked barriers to AI success: the weight of 160 years of legacy and the underestimated force of change management. With firsthand insights from the frontlines of transformation, Santiago Velez will explore why even the most advanced algorithms can stall without clean data, aligned stakeholders, and a culture ready to adapt.

If data is the fuel, then change management is the engine—and together, they determine whether AI pricing delivers just promise… or profit.

1:35 - 2:20 PM

PANEL: From Gut Feeling to Game Plan: Why Your Pricing Strategy Needs a Reality Check

Megan Reynolds Parts Pricing Manager at Vermeer Corporation

Rob Danner Director of Aftermarket Services at Douglas Machine Inc.

Shari Litow Director of Customer Care, US & Latin America at AMF Bakery Systems

Moderator: Wade Holeman VP Sales & Head of North America at MARKT-PILOT

Still pricing based on experience and Excel? You’re not alone - but you’re falling behind. Join a candid discussion with aftermarket leaders and tech experts on what it takes to build a pricing strategy that actually reflects today’s market. Hear how others have embraced change, exposed hidden value, and finally taken control of their pricing narrative.

2:25 - 2:55 PM

Unlocking Your Hidden Potential: MARKT-PILOT's Product Roadmap

Mathew Cropper Director Product at MARKT-PILOT

In this session, Mathew Cropper, Director Product at MARKT-PILOT will take you inside our product vision for the months ahead. As the aftermarket continues to evolve rapidly, so does our platform - driven by customer feedback, market shifts, and our mission to bring clarity and confidence to spare parts pricing.

You’ll get a first look at upcoming features, enhancements, and strategic investments that are shaping the future of MP. From AI-powered insights to deeper integrations and expanded pricing capabilities, we’ll share how we’re equipping OEMs with the tools they need to stay ahead of the curve.

Whether you're a current user or just curious about what’s coming, this is your opportunity to understand where we’re headed - and how your feedback continues to shape the journey.

3:40 - 4:10 PM

Optimizing Spare Parts Pricing with MARKT-PILOT: Okuma's Journey to Enhanced Profitability

John Orton Manager Pricing Strategy and Analytics - Okuma

John Orton of Okuma will share how the company optimized spare parts pricing. After initial efforts with a costly and labor-intensive web scraping tool, Okuma transitioned to MARKT-PILOT’s advanced solutions. This shift enabled more accurate, market-driven pricing recommendations, enhanced profitability, and significantly reduced manual workload. With MARKT-PILOT’s expertise, Okuma has streamlined processes and redirected focus toward strategic growth - proving that the right tool, properly applied, delivers substantial value.

4:15 - 4:45 PM

Rethinking Pricing Strategies at Scale

Phil Evans VP, Aftermarket Solutions - Hussmann Corporation

In this case study session, Phil Evans, VP Aftermarket Solutions at Hussmann will offer insights into how pricing strategies contribute to Hussmann’s commercial success. He will examine why pricing strategies matter and offer examples of how to rethink them. The audience can expect a deep dive into market-based pricing strategies and a discussion of practical take-aways to implement in their own organizations.

4:45 - 5:00 PM

Wrap-up

Wade Holeman VP Sales & Head of North America - MARKT-PILOT