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AGENDA 2025

 

 

Parts Business of the Future:

Data-driven Strategies for Success

 

Get ready for inspiring keynotes, captivating panel discussions, and valuable insights into the digital transformation of the aftermarket parts sector. The event also places a strong focus on networking and exchanging ideas with industry professionals and experts.

Agenda is subject to change

  1. 9:00 - 10:30 AM

    Get together | Coffee

  2. 10:40 - 11:20 AM

    Welcome | MP KEYNOTE: The State of the Aftermarket in Machine Manufacturing

    Wade Holeman
    VP Sales & Head of North America - MARKT-PILOT

    In his keynote, Wade Holeman will give insights into the Global Parts & Service Report 2025. The report delivers exclusive insights into the aftermarket for machine manufacturers. Drawing on MARKT-PILOT’s data and expert feedback, the report highlights current market dynamics, key challenges, and emerging trends. OEMs will gain valuable guidance to strengthen their aftermarket strategies and position themselves for long-term success. Join us for the launch to explore the findings that are shaping the future of parts and service.

  3. 11:25 - 11:55 AM

    Driving AI Adoption: The Critical role of Change Management in Maximizing Pricing Impact

    Santiago Velez Gonzalez
    Global Head of Pricing and Bid Strategy - Gas Services - Siemens Energy

  4. 12:00 - 12:30 PM

    Heavy Non-Road Equipment Market Update: Trends Across Agriculture, Construction, and Beyond

    John Rozum
    Senior Director of Industry Sectors - Association of Equipment Manufacturers

    This presentation will explore the current market conditions in the heavy non-road equipment industry, with a focus on agriculture and construction. We'll examine how we arrived at today's landscape and highlight key trends that will shape the future across all OEM sectors.

LUNCH

  1. 1:40 - 2:25 PM

    PANEL SESSION

  2. 2:30 - 3:00 PM

    Unlocking Your Hidden Potential: MARKT-PILOT's Product Roadmap

    Mathew Cropper
    Director Product at MARKT-PILOT

COFFEE BREAK

  1. 3:40 - 4:10 PM

    Optimizing Spare Parts Pricing with MARKT-PILOT: Okuma's Journey to Enhanced Profitability

    John Orton
    Manager Pricing Strategy and Analytics - Okuma

    John Orton of Okuma will share how the company optimized spare parts pricing. After initial efforts with a costly and labor-intensive web scraping tool, Okuma transitioned to MARKT-PILOT’s advanced solutions. This shift enabled more accurate, market-driven pricing recommendations, enhanced profitability, and significantly reduced manual workload. With MARKT-PILOT’s expertise, Okuma has streamlined processes and redirected focus toward strategic growth - proving that the right tool, properly applied, delivers substantial value.

  2. 4:15 - 4:45 PM

    Rethinking Pricing Strategies at Scale

    Phil Evans
    VP, Aftermarket Solutions - Hussmann Corporation

    In this case study session, Phil Evans, VP Aftermarket Solutions at Hussmann will offer insights into how pricing strategies contribute to Hussmann’s commercial success. He will examine why pricing strategies matter and offer examples of how to rethink them. The audience can expect a deep dive into market-based pricing strategies and a discussion of practical take-aways to implement in their own organizations.

  3. 4:45 - 5:00 PM

    Wrap-up

    Wade Holeman

    VP Sales & Head of North America - MARKT-PILOT

RECEPTION

Ready to Shape the Future in the After Market industry?

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